Producer’s and advertiser’s need to realise that TV has also to be heard.

I wrote this letter to the Daily Express, prompted by an item in Ann Widdecombe’s column.

The published version is somewhat abridged:

Original, sent 10/6/15:

I’d like to add my support to Ann Widdecombe’s rebuttal of Peter Fincham’s remarks about the hearing of the elderly.
He is displaying unwarranted arrogance by implying that his artistic effort’s are not to be sullied by catering to those unable to appreciate them.
Apart from the BBC, which derives its finance through a tax, most TV is paid for through advertising, which relies on audience numbers.

If viewer’s are forced to switch channel, his artistic efforts will not be funded, nor, ultimately, will he.
Whilst on this theme, might I ask that the volume of sound on adverts and promo’s be reduced.
Like many elderly, I now use headphones to listen to TV; so that it doesn’t deafen younger viewer’s, or annoy the neighbour’s.

A consequence of the adverts being broadcast on a reduced range of audio frequencies (to bypass volume regulations) means that adverts, particularly those with whistle blasts, are instantly put on “mute”.

The adverts are not listened to and therefore rendered redundant.
Producer’s, advertiser’s and tv company director’s might wish to take note of the consequences of abusing their revenue source and consider how the big supermarket’s have suffered for their indolence.

Published 11/6/15:

ANN Widdecombe is right about TV director Peter Fincham’s remarks about the hearing of the elderly (Column. June 10).

He is displaying unwarranted arrogance implying that his artistic efforts are not to be sullied by catering to those unable to appreciate them.

Apart from the BBC, which derives its finance through a tax, most TV is paid for through advertising, which relies on audience numbers.

If viewers are forced to switch channel, his artistic efforts will not be funded, nor, ultimately, will he.

 

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